Sports and Sports related hospitality, Stakeholder consultation
Wed, 31st July, 2013 @ New Delhi
“Businesses should ensure that along with sports sponsorship they also transfer internal good governance measures to sports entities” -Participant Sporting events have become popular platforms for companies to enhance their visibility and to connect with fans. Sport sponsorship can help companies enter new markets, shape branding and corporate image, and establish emotional connections to their products and services. If utilized in a socially responsible way, sport has the potential to be a powerful tool to support peace, human dignity and a culture of ethics and fair-play.
In February 2012 the Working Group of UNGC Principle 10 against Corruption established a sub-working groupon ‘Sport Sponsorship and Sport-related Hospitality’. The sub-working group comprising of international expertshas developed a practical guide for companies of all sizes on how to approach sport sponsorship and sport-related hospitality in a transparent and ethical manner. While the Guide is primarily aimed at companies’, it provides guidelines to sport entities including federations and players.
The Guide was released for worldwide consultation on July 19, 2013 and the first expert stakeholder consultation was held by Global Compact Network India, in partnership with ONGC Sports on July 31, 2013 in New Delhi. The participants in the consultation represented sports federations, business association, sports head of businesses and players.The special guest in the consultation was Mr. Unmukt Chand, Captain of Indian cricket team (men) which won the U-19 World Cup in 2012. The recommendations of the Consultation will be incorporated in the guide and the final version will be released on December 9, 2013 (Anti-corruption Day) in New York at the 13th Working Group Meeting of the 10th Principle against corruption.